The administrative communication and bidirectional model for the alignment and maturity of organizations [A comunicação administrativa e o modelo de bidirecional para o alinhamento e maturidade das organizações]

Abstract

In the context of organizations, the role of administrative communication, together with processes and management, must be reassessed and consolidated in the face of computerization and the entry of information and communication technologies in this environment. Thus, this article aims to discuss the proposal of a two-way communication model to achieve organizational alignment and help build organizational maturity. Based on data of research on interaction between IT and communication and the expectations of the professionals on this interaction, it was possible to see the importance of systematization of communication for monitoring the principles and organizational practices, and the potential of administrative communication in this context. © 2016, Universidade de Taubate. All rights reserved.