Financial planning: Cash flow contributions to a company in the metropolitan region of Vale do Paraíba [Planejamento financeiro: Contribuições do fluxo de caixa para uma empresa na Região Metropolitana do Vale do Paraíba]

Abstract

This study aims to present the importance of cash flow, as one of the essential tools for financial planning, an amusement company situated in the Paraíba Valley, to facilitate the process of managerial control and decision-making. In addition, it is intended to define a proposal to create a simplified model for planning new investments, aiming at the growth of the company in a healthy way, without taking unnecessary risks. The methodology used was the case study, performed in a service company of the amusement industry, located in the metropolitan region of the Paraíba Valley, State of São Paulo in Brazil. As a conclusion it was found that the company needs to better organize financially, using properly held and cash flow cash flow designed for best results.