The Perception of Consumers Vis-à-Vis Tracked Fish Measured via Electronic Instrument

Abstract

Food traceability has been used to monitor production processes, and provide identification and information about sources and processes through computer technology. Technology also allows the recall of suspecting products identifying potential failures during their production. In this chapter, we discuss the impact of implementing the tracking technology into the Brazilian and Portuguese fish production chain and its impact on consumers' attitudes using data collection through the Internet. The data collected allowed evaluating the initiative to track fish. The results showed that for 73.23% of participants, fish tracking was good and very good, and of this total, 82.19% are willing to pay more for a product with origin guarantee, which may indicate a market trend in search of a product with origin guarantee. The results also provided subsidies for the adoption of policies to implement a traceability system for fish to boost consumption. © 2018 2018 Elsevier Inc. All rights reserved.